Email marketing is the act of sending a commercial message, typically to a group of people, using email. When you have a great product or service you want to shout from the rooftops, letting new and existing customers alike know just what you’re offering. Similarly, you want to build relationships with your customers, engaging with them so you’re always fresh in their mind. Email marketing allows you to do this, acting like a megaphone delivering the right marketing message, at the right time.
Being the oldest medium of communication since the internet revolution, it is not only the strongest medium of communication but also effective lead generation. Email marketing has the power to speak instantly and directly to your customers and can form a vital part in your online marketing strategy. It is wholly measurable, allows you to build trust and loyalty online and fundamentally, is timely, cost effective and ensures your business stands out.
Benefits of Email Marketing
The costs of email marketing can be much lower than many other forms of marketing. There are no advertising fees, printing or media space costs.
Conversions and increased sales
if you have a new promotion people can click on links and follow your call-to-action immediately. Email marketing is also effective at every stage of the buying process.
Through automation you can trigger emails to be sent to customers based on an action they have performed on your website – eg. send a welcome email when a user signs up to your website, or issue an email offering a discount incentive if user abandons an online shopping cart. Once you have developed a template you can reuse for numerous email campaigns.
How We Do It?
We handle the complete email design, strategy and campaign optimization coordinating with publishers across the globe to ensure your brand reaches your perfect untapped audience. Our Target audience is segmented & targeted to be used in email marketing to reach the right people at the right time. We provide customized emails to audience as per their choice, enhancing their experience with frequent surveys that respect what they like and what they want.